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Cleaning Facebook and Instagram Ads That Fill the Route and Keep It Full

Recurring cleaning is decided as much on impulse as on search. Paid social puts the offer in front of the streets you already drive, then follows up until the first clean is booked

Targeting built around the routes and neighborhoods you already serve
Offers for recurring cleans, move-outs and seasonal deep cleans
New creative every month, approved by you before it runs
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A strategist reviews your market before the call.

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Business
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Goals
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Details
What do you need most?
Consent
Free call, no obligation HVAC and plumbing specialists
$100M+ annual revenue generated for clients
127% average increase in leads
6.5× average return on marketing spend
100+ home service businesses served
2014 the year we started marketing for home service companies

Trusted by HVAC, plumbing and home service companies

Moore Mechanical logo
Canyon Plumbing logo
Strive Heating and Cooling logo
Precision Plumbing logo
EZ Air Heating and Cooling logo
Werner Plumbing logo
QuickDry Pro logo
The Drain King logo
S&S HVAC logo
Thumbs Up Plumbing logo
Shine Bright Cleaners logo
Green Gen Carpet and Rug Cleaning logo
Bann Home Services logo
KOA Cleaning logo
Moore Mechanical logo
Canyon Plumbing logo
Strive Heating and Cooling logo
Precision Plumbing logo
EZ Air Heating and Cooling logo
Werner Plumbing logo
QuickDry Pro logo
The Drain King logo
S&S HVAC logo
Thumbs Up Plumbing logo
Shine Bright Cleaners logo
Green Gen Carpet and Rug Cleaning logo
Bann Home Services logo
KOA Cleaning logo
Why it goes wrong

Why Cleaning Facebook Ads Stop Working

Paid social fails for cleaning companies when the same creative runs until nobody sees it and leads wait hours for a reply

Leads scattered across the map

A clean forty minutes from the route costs more than it earns. Targeting should follow the streets you already drive.

The same ad until it stops working

Meta audiences burn out. Fresh creative every month is what keeps the cost per booking down.

Quotes that go quiet

Cleaning quotes are compared quickly. Without a text and a call in minutes, the job goes to whoever answered first.

What you get

What Our Cleaning Facebook Ads Includes

Every part of the program, written out, so you can hold us to it

Creative built every month

50 static ads a month, or up to 100 in Growth Accelerator Fresh images so performance does not fade as ads go stale
Up to 5 edited video ads a month Short videos cut for each placement, made from your footage or ours
Offer and angle testing Replacement, maintenance plan, financing and seasonal offers tested against each other

Campaigns and audiences

Local audiences built around your service area Homeowners in the zip codes you actually cover, not a radius that wastes half the budget
Retargeting and lookalikes Website visitors, past customers and people like them
Lead forms and landing pages Whichever converts better for the offer, tested rather than assumed

Lead follow-up

Smart Forms follow-up Every form gets an immediate response by phone, voicemail and text while the homeowner is still deciding
Lead notifications and CRM push New leads alert your team and land in your CRM automatically
Unsold estimate follow-up in Growth Engine Quotes that have not closed keep getting worked instead of going cold
How we run it

How We Run Cleaning Facebook Ads

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Plan the offers

The services and offers worth advertising in your market and season

02

Build the creative

Static and video ads produced for each offer and placement

03

Launch and iterate

Audiences, creative and offers tested weekly, losers cut

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Report on booked jobs

Leads tied to your CRM so you see booked revenue, not just form fills

Client stories

Results From Home Service Companies We Work With

We report on booked jobs and revenue, so these numbers come from our clients' own call tracking and CRM data

HVAC Moore Mechanical From $400k to $1.85M a month in service and retrofit revenue
Plumbing Canyon Plumbing Local visibility in Flagstaff that turned into booked plumbing work
Cleaning and restoration QuickDry Pro High-intent Google Ads and landing pages, turning demand into better jobs and faster follow-up
Green Gen Carpet and Rug Cleaning logo
Cleaning Green Gen From $20k months to $90k months
Packages

Packages That Include Cleaning Facebook Ads

This service is managed for you inside these packages, alongside everything else that has to work for it to pay off

Your trade

The same service, written for how the work actually sells in your trade

HVAC
Plumbing
Cleaning marketing
FAQ

Questions We Get Asked About Cleaning Facebook Ads

Straight answers to the questions owners ask us before they hire us

Management is $997 a month in Revenue Builder: Meta, and it is included in Growth Accelerator at $3,497 and Growth Engine at $5,997. Ad spend goes to Meta on top, with up to $5,000 a month covered by the base rate and 15% above.

For emergency water damage, search and Local Services Ads do the work. Paid social is better for staying visible with the agents, property managers and homeowners who will need you later.

First clean pricing with a recurring plan attached, move-out and move-in cleans, and seasonal deep cleans. The aim is the second visit, not the first.

We do, every month. Before and after photos from your own jobs work best, and you approve everything before it runs.

Within minutes by text and phone, using the follow-up automation included in every package that runs ads.

See What Paid Social Could Do for Your Route

Book a free strategy call and we will look at your routes, your offers and what Facebook and Instagram would need to spend to keep them full