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SEO Content and Blog Writing for HVAC & Plumbing Companies

Up to 20 articles a month in Local Dominator and 30 in Growth Accelerator and Growth Engine, answering what homeowners search before they call, written for your market and linked into the service and city pages that book the work

Up to 30 articles a month at the top package level
Written for buyers, then structured so search can read it
Linked into the service and city pages that convert
Call (231) 486-5306
5.0 rating on Google

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A strategist reviews your market before the call.

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Business
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What do you need most?
Consent
Free call, no obligation HVAC and plumbing specialists
$100M+ annual revenue generated for clients
127% average increase in leads
6.5× average return on marketing spend
100+ home service businesses served
2014 the year we started marketing for home service companies

Trusted by HVAC, plumbing and home service companies

Moore Mechanical logo
Canyon Plumbing logo
Strive Heating and Cooling logo
Precision Plumbing logo
EZ Air Heating and Cooling logo
Werner Plumbing logo
QuickDry Pro logo
The Drain King logo
S&S HVAC logo
Thumbs Up Plumbing logo
Shine Bright Cleaners logo
Green Gen Carpet and Rug Cleaning logo
Bann Home Services logo
KOA Cleaning logo
Moore Mechanical logo
Canyon Plumbing logo
Strive Heating and Cooling logo
Precision Plumbing logo
EZ Air Heating and Cooling logo
Werner Plumbing logo
QuickDry Pro logo
The Drain King logo
S&S HVAC logo
Thumbs Up Plumbing logo
Shine Bright Cleaners logo
Green Gen Carpet and Rug Cleaning logo
Bann Home Services logo
KOA Cleaning logo
Why it goes wrong

Why Most Contractor Blogs Do Not Bring Calls

Generic articles do not answer the questions homeowners search, and they rarely lead a reader to the service page that books the job

Nobody is answering the questions

Homeowners search costs, comparisons and symptoms for weeks before they call. If you are not there, your competitor is

The blog is generic filler

Five hundred words of nothing helps nobody and ranks for nothing

Articles do not connect to anything

Content with no internal links to the service and city pages never turns a reader into a call

What you get

What Our SEO Content and Blog Writing Includes

Every part of the program, written out, so you can hold us to it

Content built to rank

Keyword and question research What people in your market search on the way to buying
Up to 20 or 30 articles a month 20 in Local Dominator and 30 in Growth Accelerator and Growth Engine, written for your services and your area
On-page structure and schema Headings, internal links and markup that match how search reads the page

Content that converts

Written for homeowners Plain answers about cost, timing and what to expect, not keyword filler
Internal linking Every article points to the service and city pages that book work
Offers and calls to action A reason to call at the point the reader is convinced

Tracking you can check

Call, text and chat tracking Every call, text and chat from organic search tied to the page that produced it
Organic revenue tracking Revenue from organic search reported on its own, so you can see what SEO books
Keyword and analytics tracking Rankings for your services and towns, plus site traffic, tracked every month
How we run it

How We Run SEO Content and Blog Writing

01

Plan the topics

The questions worth owning, by service and by season

02

Write and review

Drafted by us, reviewed by you before anything publishes

03

Publish and link

Formatted, linked into the rest of the site and indexed

04

Report on traffic and calls

Organic calls and booked jobs, not just pageviews

Proof

What Consistent Content Did for These Sites

Screenshots, numbers and words from real client accounts, not stock examples

Search Console clicks and impressions growth
Search Console: clicks and impressions after the rebuild
Search Console clicks trending upward
Search Console: organic clicks trending up

Werner Plumbing and Heating

80+ search optimized pages #1 across 3 counties 700+ clicks a month

We built Werner a new website from the ground up with more than 80 unique, search optimized pages. They now rank first on Google across their whole service area of three large counties, and monthly revenue went from $170k when we started to a peak of $360k.

Visit wernerplumbing.com

S&S HVAC

60 page site 60 blog articles $20k to $100k+ a month

The old site had broken links, no schema and nothing for AI search to read. We rebuilt it from scratch as a 60 page site with 60 conversion driven articles, which added more than 400 clicks a month while monthly revenue grew from $20k to over $100k.

Visit sandshvac.net

Strive Heating and Cooling

10 new pages a month 100+ more clicks a month $50k+ a month from SEO

Strive already had the right idea and needed it done at scale. On our Local Dominator SEO package we build 10 pages a month, which brings in more than 100 extra clicks every month and over $50k a month in revenue from SEO and their Google Business Profile.

Visit striveair.com

Moore Mechanical

300 service and city pages In 6 months 100 to 1,200+ clicks a month

We built 300 location and service pages in six months to cover the full service area. Organic clicks went from about 100 a month to more than 1,200, which let Moore lower their ad budget while booking more jobs.

Visit mooremech.net
Client stories

Results From Home Service Companies We Work With

We report on booked jobs and revenue, so these numbers come from our clients' own call tracking and CRM data

HVAC Moore Mechanical From $400k to $1.85M a month in service and retrofit revenue
Plumbing Canyon Plumbing Local visibility in Flagstaff that turned into booked plumbing work
Cleaning and restoration QuickDry Pro High-intent Google Ads and landing pages, turning demand into better jobs and faster follow-up
Green Gen Carpet and Rug Cleaning logo
Cleaning Green Gen From $20k months to $90k months
Packages

Packages That Include SEO Content and Blog Writing

This service is managed for you inside these packages, alongside everything else that has to work for it to pay off

Your trade

The same service, written for how the work actually sells in your trade

HVAC
Plumbing
Cleaning
FAQ

Questions We Get Asked About SEO Content and Blogs

Straight answers to the questions owners ask us before they hire us

Up to 20 a month in Local Dominator and up to 30 in the larger packages, along with the service and city pages.

We do, for your services, market and offers, and you approve it before it publishes.

We use tools to research and speed up drafting, and every article is written and edited for your business. Thin, generic content does not rank and does not book jobs.

Articles usually take a few months to gain traction, which is why the service and city pages come first.

Yes, all of it.

See What Owning Those Questions Is Worth

Book a free strategy call and we will show the topics your competitors already own and what it takes to take them