Overwhelmed by huge keyword lists & manual wrapping? Save hours & headaches with our match type tool designed specifically for Google & Bing. Whether you're building out robust negative keyword lists, or building ad groups - this tool will help you.
A strategist reviews your market before the call.
Get started below by entering your keywords manually, or by copying and pasting an entire list from Google Sheets or Microsoft Excel.
Each keyword is written once for every match type you pick, in the format Google Ads and Microsoft Advertising expect. Quotes or brackets already on a keyword are removed first, so nothing gets wrapped twice.
In Google & Bing Ads, a match type determines how closely a search query must match your keyword in order to trigger your ad. There are three primary match types:
Your ads will show for searches that include misspellings, synonyms, related searches, and other relevant variations.
Your ads will show for searches that include misspellings, synonyms, related searches, and other relevant variations.
The most restrictive option, exact match triggers your ads only for searches that are exactly the same or very close variations of your keyword.
Choosing the right match type is just one step in creating a high-performing PPC campaign. Our expert team at Forward First Media knows the [exact] paid search strategy to the next level with tailored PPC management.
Use this when you want to maximize exposure and attract a wider audience, especially if you’re testing keywords or launching a new campaign.
This is ideal when you need to ensure certain phrases remain intact but still allow some flexibility with how searchers phrase their queries.
Best for highly targeted campaigns where you know the specific search terms that convert best. This minimizes irrelevant clicks and maximizes ad spend efficiency.
Free to use, no sign-up and no email wall
Pick the work you want handled and see the package, the fee and your total with ad spend
Work back from a revenue goal to the leads, booked jobs and monthly budget it takes
Target and break-even cost per lead for service calls, replacements and larger plumbing projects
What marketing really costs per booked job, per completed job and per new customer
Work out the return on ad spend you need to hit your revenue target
Google Ads, LSA, Meta, SEO, referrals and lead buying compared on profit, not lead volume
The revenue your missed prospect calls take with them each month and each year
18 quick questions, a score out of 100 and your three biggest gaps
Build tagged links so every campaign shows up properly in your reporting
Want to know if your Google Ads is setup the best way possible? Get your free video audit of your Google Ads account from our team - who manages half a million dollars in spend every single month.
