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Google Local Services Ads Management for HVAC & Plumbing Companies

The Google Guaranteed block sits above every paid ad and every organic result, and you pay per lead instead of per click. We set it up, manage the budget and dispute the leads that should never have been charged

Profile, licensing and background checks handled with you
Bad leads disputed every week so you are not paying for wrong numbers
LSA leads tracked next to search and Meta, in one report
Call (231) 486-5306
5.0 rating on Google

Book Your Free Strategy Call

A strategist reviews your market before the call.

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Business
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Goals
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Details
What do you need most?
Consent
Free call, no obligation HVAC and plumbing specialists
$100M+ annual revenue generated for clients
127% average increase in leads
6.5× average return on marketing spend
100+ home service businesses served
2014 the year we started marketing for home service companies

Trusted by HVAC, plumbing and home service companies

Moore Mechanical logo
Canyon Plumbing logo
Strive Heating and Cooling logo
Precision Plumbing logo
EZ Air Heating and Cooling logo
Werner Plumbing logo
QuickDry Pro logo
The Drain King logo
S&S HVAC logo
Thumbs Up Plumbing logo
Shine Bright Cleaners logo
Green Gen Carpet and Rug Cleaning logo
Bann Home Services logo
KOA Cleaning logo
Moore Mechanical logo
Canyon Plumbing logo
Strive Heating and Cooling logo
Precision Plumbing logo
EZ Air Heating and Cooling logo
Werner Plumbing logo
QuickDry Pro logo
The Drain King logo
S&S HVAC logo
Thumbs Up Plumbing logo
Shine Bright Cleaners logo
Green Gen Carpet and Rug Cleaning logo
Bann Home Services logo
KOA Cleaning logo
Why it goes wrong

Where Local Services Ads Go Wrong

Local Services Ads charge per lead, so every bad lead, stale profile setting and untracked call costs you real money

You are paying for leads that were never jobs

Wrong numbers, out of area calls and people looking for work all get charged if nobody disputes them

The profile is set up once and forgotten

Service categories, hours, service area and reviews decide how often you show, and they drift as the business changes

LSA sits outside the rest of the reporting

Leads land in a separate app, never get tied to booked revenue, and nobody can compare them to search or Meta

What you get

What Our Google Local Services Ads Management Includes

Every part of the program, written out, so you can hold us to it

Profile and eligibility

Google Guaranteed setup Licensing, insurance and background checks walked through with you until the badge is live
Service categories and area Categories and service area set for the work you actually want, then adjusted as demand moves
Review generation Google reviews requested after every job, because review volume drives how often you appear

Budget and lead management

Weekly budget pacing Budget set by season and demand so you are not capped out on the days that matter
Lead disputes filed for you Wrong numbers, spam and out of area leads submitted for credit every week
Response time coaching Google ranks fast responders, so we report on answer rates and missed calls

Tracking and reporting

Call, text and chat tracking Every conversation tied to the campaign, keyword or page behind it
Revenue and quote value tracking Booked revenue reported by source in the ads packages, and organic revenue on its own in Local Dominator
Live dashboards and a scheduled report Performance by channel any time in the ads packages, walked through with your strategist
How we run it

How We Run Google Local Services Ads Management

01

Get you verified

Licensing, insurance and background checks, then the Google Guaranteed badge

02

Set categories and budget

Only the services you want, in the area you actually cover

03

Manage weekly

Budget pacing, disputes, review requests and answer-rate reporting

04

Report on booked jobs

LSA leads reported next to search and Meta, with revenue tied back to each

Proof

Local Services Ads We Manage Today

Screenshots, numbers and words from real client accounts, not stock examples

Screenshot of live Google LSA accounts that Forward First Media is managing
Local Services Ads accounts we manage right now
From $400k to $1.85M a month in service and retrofit revenue since 2023

We have been working with the team at Forward to build upon our advertising strategy. We have seen huge drops to our cost per lead and a significant increase to monthly conversions and revenue.

Moore Mechanical HVAC and plumbing
Visit mooremech.net
From $170k a month to a $360k peak month

Forward First took over our digital advertising, website development and cross media marketing strategy. We are getting qualified leads, growing our team and our revenue. We are thankful for the team at Forward for helping us to scale.

Werner Plumbing and Heating Plumbing
Visit wernerplumbing.com

We've been working with Forward for 6 months. They have been managing our Google and Meta ads and built us a new website for our Greensboro, NC location. Great team to work with

American Leak Detection Leak detection
Visit americanleak.pro
Client stories

Results From Home Service Companies We Work With

We report on booked jobs and revenue, so these numbers come from our clients' own call tracking and CRM data

HVAC Moore Mechanical From $400k to $1.85M a month in service and retrofit revenue
Plumbing Canyon Plumbing Local visibility in Flagstaff that turned into booked plumbing work
Cleaning and restoration QuickDry Pro High-intent Google Ads and landing pages, turning demand into better jobs and faster follow-up
Green Gen Carpet and Rug Cleaning logo
Cleaning Green Gen From $20k months to $90k months
Packages

Packages That Include Google Local Services Ads Management

This service is managed for you inside these packages, alongside everything else that has to work for it to pay off

Your trade

The same service, written for how the work actually sells in your trade

HVAC
Plumbing
Cleaning
FAQ

Questions We Get Asked About Google Local Services Ads

Straight answers to the questions owners ask us before they hire us

You pay Google per lead, and the price per lead depends on your trade and market. Our management is included in Revenue Builder: Google, Growth Accelerator and Growth Engine, starting at $997 a month with no setup fees. Your Google ad spend, Local Services Ads and search ads together, starts at $2,000 a month.

It is the green check on your listing. Google verifies your license, insurance and background checks, and backs jobs booked through Local Services Ads up to a limit.

Yes. Wrong numbers, spam, out of area calls and people looking for a job are submitted for credit every week, which is money most companies leave on the table.

No. Local Services Ads sit above the search ads and usually cost less per booked job, but they cap out. Search ads catch the rest of the demand, including the services Local Services Ads do not cover.

Review count and rating affect how often you show and who gets clicked, which is why review automation comes with Local Dominator, Growth Accelerator and Growth Engine.

See What Local Services Ads Could Book for You

Book a free strategy call and we will check your eligibility, your categories and what the top of the page is worth in your market