Answer 18 quick questions across visibility, lead generation, call handling, follow-up, reviews and tracking. You get a score out of 100 and your three biggest gaps
A strategist reviews your market before the call.
Answer every question for your score and your three biggest gaps. Partly is a fair answer when something only happens some of the time
Do you show in the Google map pack for your main services in your main towns?
Does your website have its own page for each service you sell?
Is your Google Business Profile complete and updated in the last 30 days?
Do you run Google Search Ads or Local Services Ads for the jobs you want more of?
Do ad clicks land on a page written for that service, not your homepage?
Do you get enough leads to keep every truck busy in your slow season?
Are more than 90% of calls answered live during business hours?
Does someone call or text back every missed call within 5 minutes?
Do your CSRs use a script and book the job on the first call?
Does every web form get a response within 5 minutes?
Do unsold estimates get a follow-up sequence of calls, texts and emails?
Do you market to past customers at least once a month?
Do you ask every customer for a Google review after the job?
Do you have more Google reviews than your top local competitors?
Do you reply to every review, good or bad?
Can you see which marketing channel produced each booked job?
Are calls from your website and ads tracked with call tracking numbers?
Do you know your cost per booked job for each channel?
Answer all 18 questions for your full score
Score the business as it runs on an ordinary week, not how it runs when everything goes right
A gap in call handling or tracking wastes the money spent on every other area, so the lowest score is usually the cheapest to fix
Answer the questions again after each change to see which areas moved
Straight answers to the questions owners ask us before they hire us
Free to use, no sign-up and no email wall
Pick the work you want handled and see the package, the fee and your total with ad spend
Work back from a revenue goal to the leads, booked jobs and monthly budget it takes
Target and break-even cost per lead for service calls, replacements and larger plumbing projects
What marketing really costs per booked job, per completed job and per new customer
Work out the return on ad spend you need to hit your revenue target
Google Ads, LSA, Meta, SEO, referrals and lead buying compared on profit, not lead volume
The revenue your missed prospect calls take with them each month and each year
Build tagged links so every campaign shows up properly in your reporting
Paste a keyword list and get it back in broad, phrase and exact match
Book a free strategy call and we will turn your scorecard into a plan for the next 90 days
