Set a target cost per lead for service calls, replacements and larger plumbing projects from your job value, direct costs, booking rate, close rate and the profit you want to keep
A strategist reviews your market before the call.
Each column is one kind of job. Replace the example numbers with yours and add what you pay per lead today to compare
Repairs and diagnostic visits
HVAC system and water heater replacements
Repipes, sewer lines and remodels
Target cost per lead keeps your desired profit. Break-even is the most you can pay before the job type stops making money at all.
A replacement lead can be worth many times a service call lead. One blended cost per lead target starves the jobs that pay the most
The target leaves the profit you set on every job. Break-even is the most you can pay before that kind of job stops making money
Give the targets to whoever runs your Google Ads and Local Services Ads, and judge each campaign against the kind of job it books
Straight answers to the questions owners ask us before they hire us
Free to use, no sign-up and no email wall
Pick the work you want handled and see the package, the fee and your total with ad spend
Work back from a revenue goal to the leads, booked jobs and monthly budget it takes
What marketing really costs per booked job, per completed job and per new customer
Work out the return on ad spend you need to hit your revenue target
Google Ads, LSA, Meta, SEO, referrals and lead buying compared on profit, not lead volume
The revenue your missed prospect calls take with them each month and each year
18 quick questions, a score out of 100 and your three biggest gaps
Build tagged links so every campaign shows up properly in your reporting
Paste a keyword list and get it back in broad, phrase and exact match
Book a free strategy call and we will compare what you pay per lead today with what each kind of job can afford
