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Facebook & Instagram Ads for HVAC & Plumbing

Facebook and Instagram ads with 50 static and 5 video ads made for you every month, so homeowners in your service area know your name before they ever search

50 static and 5 video ads made every month
Landing pages and retargeting built in
Every lead tracked to the ad that produced it
$997 /month
No setup fees. Plus ad spend from $2,000 a month per ad platform, paid directly to the platforms
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Book Your Free Strategy Call

A strategist reviews your market before the call.

1
Business
2
Goals
3
Details
What do you need most?
Consent
Free call, no obligation HVAC and plumbing specialists
$100M+ annual revenue generated for clients
127% average increase in leads
6.5× average return on marketing spend
100+ home service businesses served
2014 the year we started marketing for home service companies

Trusted by HVAC, plumbing and home service companies

Moore Mechanical logo
Canyon Plumbing logo
Strive Heating and Cooling logo
Precision Plumbing logo
EZ Air Heating and Cooling logo
Werner Plumbing logo
QuickDry Pro logo
The Drain King logo
S&S HVAC logo
Thumbs Up Plumbing logo
Shine Bright Cleaners logo
Green Gen Carpet and Rug Cleaning logo
Bann Home Services logo
KOA Cleaning logo
Moore Mechanical logo
Canyon Plumbing logo
Strive Heating and Cooling logo
Precision Plumbing logo
EZ Air Heating and Cooling logo
Werner Plumbing logo
QuickDry Pro logo
The Drain King logo
S&S HVAC logo
Thumbs Up Plumbing logo
Shine Bright Cleaners logo
Green Gen Carpet and Rug Cleaning logo
Bann Home Services logo
KOA Cleaning logo
Who it is for

Who the Revenue Builder: Meta Package Is Built For

Every package books more jobs. Revenue Builder is the right one when this sounds like your shop

You sell replacements, maintenance plans or other higher-ticket work
You want to reach homeowners before they start searching
You have offers, financing or seasonal promotions to push
You don't have time to make ads every month

A different package may fit better if

You need people who are searching for a plumber or HVAC company right now Look at Revenue Builder: Google
You want rankings you own Look at Local Dominator
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Everything included

What You Get With the Revenue Builder: Meta Package

Every deliverable, written out, so you know exactly what $997 a month buys

$997 /month
No setup fees. Plus ad spend from $2,000 a month per ad platform, paid directly to the platforms

Facebook and Instagram ads

Meta ads management Campaigns, audiences and budgets for Facebook and Instagram, in an account built in your name
Retargeting on Facebook and the Google Display Network People who visited but did not call keep seeing you
Automated ad feedback loop Lead outcomes feed back into the ad platforms so they find more people like the ones who booked

Ad creative every month

50 static ads a month Fresh images so your ads don't wear out in front of the same homeowners
5 edited video ads a month Short videos cut for Facebook and Instagram placements
Landing pages for services and offers Each ad goes to a page written for that offer, hosted for you

Lead follow-up

Smart Forms lead follow-up automation Every web form gets an immediate response by phone, voicemail and text, while the lead is still deciding
Lead notifications and CRM push New leads alert your team through Zapier and land in your CRM automatically, with no retyping

Tracking and reporting

Call, text and chat tracking Every phone call, text and website chat is recorded and tied to the channel and keyword that produced it
Live dashboards with weekly or monthly reporting See calls, booked jobs and cost per lead any time, plus a scheduled report walked through with your strategist
Revenue and quote value tracking Booked revenue and quote value are tracked back to the source, so budget follows what actually makes money

Your strategist scopes the plan to your market, services and goals on a free strategy call

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The value

How Revenue Builder: Meta Books More Jobs

Meta ads fail for contractors when the same few ads run until people stop seeing them. Revenue Builder: Meta ships new creative every month, so your ads stay fresh and your cost per booked job stays down

50 static ads made for you every month
5 edited video ads every month
2 platforms: Facebook and Instagram
Live dashboard with booked revenue by campaign

What happens after you sign up

01

Build your audiences

Homeowners in your service area, your past customers and people who visited your site

02

Make the creative

50 static and 5 video ads a month, built around your services, offers and reviews

03

Launch with landing pages

Each campaign goes to a page for that offer, with Smart Forms answering every lead

04

Refresh and scale

New creative replaces tired ads before results drop, and budget moves to the campaigns that book

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Client stories

Results From Home Service Companies We Work With

We report on booked jobs and revenue, so these numbers come from our clients' own call tracking and CRM data

HVAC Moore Mechanical From $400k to $1.85M a month in service and retrofit revenue
Plumbing Canyon Plumbing Local visibility in Flagstaff that turned into booked plumbing work
Cleaning and restoration QuickDry Pro High-intent Google Ads and landing pages, turning demand into better jobs and faster follow-up
Green Gen Carpet and Rug Cleaning logo
Cleaning Green Gen From $20k months to $90k months
Where it fits

Where Revenue Builder: Meta Sits on the Way to the Growth Engine

Each package is the natural next step after the one before it. Start where your shop is today and step up when you can take on more jobs

01 You are here Revenue Builder Calls in weeks Google Search Ads and LSA, or Meta
02 Local Dominator Stop renting every call SEO and a website built to convert
03 Growth Accelerator A steady lift in booked jobs SEO and paid ads together
04 Growth Engine Adding trucks and techs The full system, plus your customer list

Next step: Growth Accelerator

Your Meta ads keep running, and you add Google Local Services Ads, Google and Bing ads, SEO and a website built to convert

See the Growth Accelerator package
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Compare packages

How Revenue Builder: Meta Compares to Our Other Packages

Tap any package name to see its full page

Local Dominator Growth Accelerator Growth Engine Revenue Builder Google Revenue Builder Meta
Website built to convert
SEO content and on-page optimization
Blog articles per month
Up to 20
30
30
Link building and citations
Review automation and directory listings
Google Search Ads (pay-per-click)
Microsoft Ads (pay-per-click)
Meta ads on Facebook and Instagram
Google Local Services Ads management
Landing pages and retargeting
Ad creative per month
100 static, 10 video
100 static, 10 video
50 static, 5 video
Smart Forms lead follow-up
Call, text and chat tracking
Revenue and quote value tracking
Organic only
Daily social media posting
Weekly customer newsletter
Database reactivation by SMS and email
Hatch platform
Included
Unsold estimate follow-up campaigns
Maintenance, security and backups
Add-on
Setup fee
None
None
None
None
None
Minimum ad spend
None required
$2,000 per platform
$2,000 per platform
$2,000
$2,000
Monthly investment
$1,997
$3,497
$5,997
$997
$997
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FAQ

Questions We Get Asked About Revenue Builder: Meta

Straight answers on what is included, ad spend and what comes next

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Call (231) 486-5306

Facebook and Instagram ads management, 50 static and 5 edited video ads a month, landing pages, retargeting, Smart Forms follow-up, CRM push, call, text and chat tracking, live dashboards and revenue tracking.

No. There are no setup fees on any of our packages. The Meta ad account, your first month of creative, the landing pages and the tracking are covered by the $997 monthly fee.

They work best for work that has to be sold rather than searched for: system replacements, maintenance plans, water heater upgrades and seasonal offers. For emergency repair calls, Google Search Ads and Local Services Ads usually come first.

We do. Our team produces 50 static and 5 edited video ads every month from your jobs, reviews, offers and footage.

No. Ad spend is paid directly to Meta, so you always see exactly what the platform charges. The minimum is $2,000 a month in Meta ad spend, and we recommend a starting budget for your market on your roadmap call.

If you need calls from people searching right now, start with Revenue Builder: Google. If you want to sell replacements and plans to homeowners before they search, start with Meta. Growth Accelerator runs both.

See What Revenue Builder: Meta Would Book for Your Shop

Book a free strategy call with your biggest revenue leak, the services worth pushing and whether Revenue Builder is the right fit

Book My Free Strategy Call
Call (231) 486-5306