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ROAS Calculator for HVAC & Plumbing Ad Spend

Work out what your ad spend should be returning, what a booked job is actually worth and how much you can afford to pay for a lead before the math stops working

Built around booked jobs, not clicks
Uses your close rate and average ticket
No email required
Call (231) 486-5306
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ROAS Calculator

Work Out Your Return on Ad Spend

Enter your numbers and the results update as you type

Your numbers

Your ad spend and job numbers

$
What you pay Google, Bing or Meta
$
Agency or in-house cost to run it
Calls and forms from the ads
%
Share of leads that become paid jobs
$
Average invoice on a sold job
%
What is left after parts and labor
Your return
- ROAS

Revenue from the ads divided by ad spend

-jobs booked a month
-revenue from the ads
-cost per lead
-marketing cost per job won
-return including the fee
-most you can pay per lead and break even
-
Check these against my real account

Estimates only. Your real return depends on tracking every call and form back to the job it booked, which is what we set up for clients.

How to use it

Getting the Most Out of the ROAS Calculator

What it does

Turns spend, leads, close rate and average ticket into a return you can act on

Why it matters

Most contractors judge ads on cost per lead, which hides whether the work was profitable

What to do next

If the numbers are not where they should be, the problem is usually the landing page or the follow-up, not the bid

Want Someone to Run the Numbers With You?

Book a free strategy call and we will apply this to your actual account and market